The community needed to get buy-in from the company. They needed to prove that community would be a strategic differentiator. Most recently, the COVID-19 pandemic was a major disruption and they needed a resilient platform that would help them transition from in-person to virtual events.
Salesforce transitioned their Trailblazer community to Bevy and grew their membership by 162% in less than 2 years. With Bevy, they were able to not only empower thousands of community group leaders with a deep permissions system but safely acquire critical customer data needed to improve business intelligence and generate meaningful business impact.
"We're thrilled with the success that our platform and our Trailblazer Community have achieved over the years. When a customer buys Salesforce they aren't just buying products. They're joining a Community of Trailblazers."
In the first two months following the COVID-19 pandemic, Salesforce Community Groups have organized 600+ virtual events with over 20,000 attendees. They’ve been blown away and inspired by the Trailblazer Community’s resilience amidst the COVID-19 pandemic. Customers are finding new and creative ways to learn, connect, have fun, and give back together.