The first challenge was how does Twitch make sure they’re not intrusive. But also to add a layer of empowerment, within the restrictions of open access and inclusivity. And because there was no single source they needed a white labeled community hub to bring everyone together.
The meetups.twitch.tv site provides a single source of truth for the community builders to create, promote and run in-person and virtual events. Each of the local organizers has their own social tools. Twitch plays support.
“What’s core to all of us as people is that we really just want to engage with others. We really want to find our people, and our tribe and our place for us to belong. But even the most introverted people want to go out into the real world and celebrate. You are there to say hi to your old friends, or meet new friends. And our meetups allow you to do both. There’s an instant shared connection.”
They now have 50 cities all over the world. Each one of them has their own purpose and they each run a very different way. So what works in Vancouver, is different from what works in Adelaide, or in Chicago. The resilience of the Bevy platform helped the Twitch Community create custom experiences to meet the needs of micro-communities.