Branch is different from other brand communities. They actually started building a community as a separate brand called Mobile Growth. And they created that even before Branch was started. It’s not the traditional approach of company who builds a user base and then builds a community around it.
“We were one of the early Bevy customers and we started using them to solidify all our events into one landing page where we could gather a lot of user information, which helped us learn more about our customers.”