How Salesforce built a thriving community.

The Trailblazer Community is a phenomenon. A force that propels the growth of Salesforce, and literally changes lives on a regular basis. The Trailblazer Community is comprised of millions of wonderful people who help each other succeed in the Salesforce economy.

KEY RESULTS

35%

Higher platform adoption

3X

Reduction in churn

2X

Increase in average contract value
OUR CHALLENGE

Prove the ROI

The community needed to get buy-in from the company. They needed to prove that community would be a strategic differentiator. Most recently, the COVID-19 pandemic was a major disruption and they needed a resilient platform that would help them transition from in-person to virtual events.
THE SOLUTION

The Trailblazer community

Salesforce transitioned their Trailblazer community to Bevy and grew their membership by 162% in less than 2 years. With Bevy, they were able to not only empower thousands of community group leaders with a deep permissions system but safely acquire critical customer data needed to improve business intelligence and generate meaningful business impact.
Erica Kuhl
"We're thrilled with the success that our platform and our Trailblazer Community have achieved over the years. When a customer buys Salesforce they aren't just buying products. They're joining a Community of Trailblazers."
Erica Kuhl
VP of Community
RESULTS

A resilient community

In the first two months following the COVID-19 pandemic, Salesforce Community Groups have organized 600+ virtual events with over 20,000 attendees. They’ve been blown away and inspired by the Trailblazer Community’s resilience amidst the COVID-19 pandemic. Customers are finding new and creative ways to learn, connect, have fun, and give back together.

SEE MORE SUCCESS STORIES FROM OUR CLIENTS

B2B
Salesforce logo
650 virtual events with 20K attendees
Success Story
Angle pointing right
B2C
Twitch logo
136% growth in membership
Success Story
Angle pointing right
B2B
Slack logo
650+ events in less than 9 months
Success Story
Angle pointing right
Let's Grow!
Get your virtual community started today!
Talk with an expert