Twitch is multiplayer entertainment. Their community was already meeting on their own. Twitch started an official community meetups program to support their Creator Community. They built a formula and program focused on empowering the micro-communities that were forming all over the world.
“What’s core to all of us as people is that we really just want to engage with others. We really want to find our people, and our tribe and our place for us to belong. But even the most introverted people want to go out into the real world and celebrate. You are there to say hi to your old friends, or meet new friends. And our meetups allow you to do both. There’s an instant shared connection.”