With the help of Bevy, Duolingo scaled to 90+ courses and 300 million users. Duolingo has empowered thousands of language learning community leaders by appealing to their intrinsic motivations. Together they’ve built a global network of mission driven micro-communities.
Language learning app
People are seeking out authentic, niche communities. Duolingo needed a way to create opportunities for people all over the world to do that, at scale. And they needed a way to clearly articulate the value of community to the leadership team.
Duolingo created a community-driven strategy based on the core tenets of the 1-9-90 model. By using Bevy, they were able to empower their global advocates to create content and encourage the wider community to engage through smaller in-person and virtual gatherings.
“Bevy is critical for our platform for events. It is the infrastructure that drives everything, from the analytics, to the planning, to the coordinating. It’s the tool that powers the entire growth of our platform.“
Duolingo started with 4 courses developed by their staff of language experts, then scaled to 91 courses in 36 languages. Today, they have local community groups in more than 2,000 cities and have hosted more than 37,000 events.
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